CareCloud Unveils Marketware as Strategic Growth Solution for Hospitals

Platform strengthens physician alignment and referral management; live presentation scheduled for October 8

SOMERSET, N.J., Sept. 25, 2025 (GLOBE NEWSWIRE) -- CareCloud, Inc. (NASDAQ: CCLD, CCLDO) (“CareCloud” or the “Company”), a leader in healthcare technology and AI-powered solutions, today unveiled Marketware, its hospital-focused physician relationship management and analytics platform, which it added to its portfolio as part of its recent Medsphere acquisition. Marketware enables hospitals to strengthen physician alignment, optimize referral networks, and link engagement strategies to measurable growth.

“The implementation of Marketware has contributed to increases in revenue, and the data available makes us feel like we can continue to grow both finances and services,” said Daniel Conklin, VP, Clinics & Ancillary Services, Kalkaska Memorial Health Center. “We have more confidence in the outcomes of our initiatives because Marketware fills holes in our data sets.”

“Marketware is a powerful part of our hospital IT portfolio,” said Stephen Snyder, Co-Chief Executive Officer, CareCloud. “It gives hospitals a data-driven way to identify opportunities, reinforce physician relationships, and capture growth at a time when financial strength is more important than ever. We want the market to clearly understand that Marketware is part of the CareCloud family, and we are investing to expand its impact as we begin to incorporate AI-driven insights and tools from our broader product portfolio.”

Marketware has been adopted by hospitals nationwide to help leadership teams gain visibility into referral trends, reduce network leakage, and prioritize physician outreach. The platform provides hospital executives with actionable intelligence to strengthen alignment with physicians, expand service-line growth, and better serve patient needs. With interactive dashboards and analytics, Marketware enables organizations to:

• Track referral patterns and identify leakage to keep patients within the health system and improve continuity of care.
• Strengthen physician engagement by highlighting areas where additional collaboration or outreach is needed.
• Support strategic planning with data on service-line performance, competitive pressures, and community needs.
• Demonstrate impact by tying physician relationship efforts directly to patient access, volume growth, and financial outcomes.

The platform is being integrated with CareCloud’s AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions, creating new opportunities for hospitals to connect physician relationship data with operational and financial performance.

As part of this unveiling, CareCloud will host a Marketware demonstration and walk-through offering hospitals an opportunity to see the platform’s capabilities in action and hear about CareCloud’s vision for its future growth on October 8 at 1:00 PM ET. Participants are invited to register here.

About CareCloud

CareCloud (Nasdaq: CCLD, CCLDO) brings disciplined innovation to the business of healthcare. Our suite of AI and technology-enabled solutions helps clients increase financial and operational performance, streamline clinical workflows and improve the patient experience. More than 40,000 providers count on CareCloud to help them improve patient care, while reducing administrative burdens and operating costs. Learn more about our products and services, including revenue cycle management (RCM), practice management (PM), electronic health records (EHR), business intelligence, patient experience management (PXM) and digital health, at carecloud.com.

Follow CareCloud on LinkedIn, X and Facebook.

For additional information, please visit our website at carecloud.com. To listen to video presentations by CareCloud’s management team, read recent press releases and view the latest investor presentation, please visit ir.carecloud.com.

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SOURCE: CareCloud

Company Contact: 
Norman Roth 
Interim Chief Financial Officer and Corporate Controller 
CareCloud, Inc.
nroth@carecloud.com 

Investor Contact:
Stephen Snyder 
Co-Chief Executive Officer 
CareCloud, Inc. 
ir@carecloud.com 

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